Coco Donuts and Coffee is a 30-year family business. They have shops all over Oregon, USA. Coco Donuts are known for their handcrafted doughnuts and house roasted coffee. I wanted to recreate their current logo in a fun manner. I knew from the beginning that I wanted to add a doughnut element into the logo. Making use of the doughnut shape, I created a half and a full doughnut for the logo. I took it one step further and produced possible packaging, signage and menu for the brand.