This app was designed as part of a social awareness campaign concept which educated the users on colourism in South Asian culture, especially in marriages. 

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The campaign concept is a part of an exhibition that would showcase different aspects of colourism. The concept also includes two collaborations which are Sabyasachi and Unfair + Lovely. Sabyasachi is an Indian fashion designer who uses dark-skinned models. And Unfair + Lovely is a social media campaign that emphasises the beauty in darker complexions.